{"id":12931,"date":"2022-01-24T08:11:52","date_gmt":"2022-01-24T07:11:52","guid":{"rendered":"https:\/\/turisme.mutxamel.org\/2022\/01\/24\/presentacio-en-fitur\/"},"modified":"2026-04-25T03:03:57","modified_gmt":"2026-04-25T01:03:57","slug":"presentacio-en-fitur","status":"publish","type":"post","link":"https:\/\/turisme.mutxamel.org\/ca\/presentacio-en-fitur\/","title":{"rendered":"PRESENTACI\u00d3 EN FITUR"},"content":{"rendered":"<p><strong>24\/01\/2022<\/strong><\/p>\n<p>La regidora de Turisme Inmaculada P\u00e9rez Juan va presentar en FITUR, en el pavell\u00f3 de Patronat Costa Blanca, els eixos estrat\u00e8gics del nou pla director DTI 2022-2025. Inmaculada va desglossar, a assistents i premsa, els principals \u00e0mbits de treball per als pr\u00f2xims anys, resultat del treball realitzat amb la consultora encarregada de la redacci\u00f3 del pla (Kalmas Gesti\u00f3 Empresarial) i de les aportacions dels diferents t\u00e8cnics dels departaments municipals, aix\u00ed com dels grups de treball amb empresaris locals.<\/p>\n<p>La regidora va incidir en la import\u00e0ncia de la posada en marxa de les accions recollides en el pla director DTI, que permetran al municipi de Mutxamel posicionar-se com una destinaci\u00f3 tecnol\u00f2gica i que adapta la seua oferta tur\u00edstica a la demanda dels nous perfils tur\u00edstics, com \u00e9s el cas dels n\u00f2mades digitals. L\u00ednia de treball sobre la qual es pret\u00e9n atraure a este perfil d&#8217;usuari, a trav\u00e9s del centre de cotreball \u201cHUBITAT\u201d, centre d&#8217;emprenedoria de refer\u00e8ncia a la comarca.<\/p>\n<p>Es treballar\u00e0, a m\u00e9s, en la posada en valor dels recursos naturals i gastron\u00f2mics del municipi, digitalitzant l&#8217;oferta tur\u00edstica i incorporant la tecnologia per a la gesti\u00f3 i optimitzaci\u00f3 dels recursos tur\u00edstics que permeten als turistes gaudir d&#8217;una millor i m\u00e9s segura experi\u00e8ncia. Fet que refor\u00e7a la pol\u00edtica de \u201cDestinaci\u00f3 Segura\u201d iniciada pel consistori des de l&#8217;aparici\u00f3 de la pand\u00e8mia.<\/p>\n<p>La regidora va compartir la presentaci\u00f3 amb altres poblacions de la prov\u00edncia d&#8217;Alacant que tamb\u00e9 estan treballant en clau intel\u00b7ligent la seua gesti\u00f3 tur\u00edstica. Este pas \u00e9s molt important per a una destinaci\u00f3 com Mutxamel ja que li permetr\u00e0 treballar en xarxa amb altres municipis de la prov\u00edncia i de la Comunitat Valenciana per a optimitzar recursos i millorar el posicionament de la destinaci\u00f3 en l\u2019\u00e0mbit nacional i internacional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>24\/01\/2022 La regidora de Turisme Inmaculada P\u00e9rez Juan va presentar en FITUR, en el pavell\u00f3 de Patronat Costa Blanca, els eixos estrat\u00e8gics del nou pla director DTI 2022-2025. Inmaculada va desglossar, a assistents i premsa, els principals \u00e0mbits de treball per als pr\u00f2xims anys, resultat del treball realitzat amb la consultora encarregada de la redacci\u00f3&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,35],"tags":[],"class_list":["post-12931","post","type-post","status-publish","format-standard","hentry","category-turisme","category-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESENTACI\u00d3 EN FITUR - Turismo Mutxamel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turisme.mutxamel.org\/ca\/presentacio-en-fitur\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRESENTACI\u00d3 EN FITUR - Turismo Mutxamel\" \/>\n<meta property=\"og:description\" content=\"24\/01\/2022 La regidora de Turisme Inmaculada P\u00e9rez Juan va presentar en FITUR, en el pavell\u00f3 de Patronat Costa Blanca, els eixos estrat\u00e8gics del nou pla director DTI 2022-2025. 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